5:37 pm By Maegan La Mala · Marketing| Money| business · 5 Comments
28 Jan 2009
Living in San Francisco, watching the neighborhood coffee shops fold only to later have their storefronts converted into Starbucks is a pretty common sight, or least it was. Now it looks like the inverse is about to happen…karma is a bitch! Or perhaps it’s just the economy that’s a bitch or an asshole or a jerk but check this out: Starbucks is starting to shut down stores. It’s the end of an era:
Starbucks Corp. said Wednesday that it would cut as many as 6,700 jobs as it closes hundreds more stores and eliminates more positions at its corporate headquarters.Faced with slowing demand for lattes and cappuccinos because of the recession, Starbucks plans to close 300 stores, including 200 in the United States, and eliminate about 6,000 store jobs. The company also plans to eliminate about 700 corporate jobs, including about 350 at its corporate headquarters in Seattle.
The coffee giant made the announcement as it reported that its profit dropped 69 percent in its fiscal first quarter with sales continuing to slide.
I guess that with all the unemployment, foreclosures and inflation paying $6.50 for a weak cup of milk starts looking questionable. What’s sad about all of this is the layoffs, which of course affect people like students and the working class.
But if it were up to me I’d settle for, say, just one Starbucks in a 5-block radius in San Francisco, instead of 15 in a 2-block radius in my hood (I’m not exaggerating…the photo above actually shows one right in front of the other in Vancouver). The growth rate that they had up until now — 8 stores per day — was insane, and the small neighborhood coffee shop went the way of the dinosaurs because of this.
Know what also suffered? My tolerance level. Seeing aggressive office workers basically ready to off anyone who stands in their way between them and their skinny vanilla latte really tested my own humanity and made little old me feel murderous on a regular basis. I know I’m not the only one who has felt this way. New Yorkers, you know what I’m talking about!
Are you mourning the decline of Starbucks or celebrating it? Tell us your thoughts.
Via / MSNBC
Image via orangejack on Flickr
9:45 am By Jennifer Woodard Maderazo · Food| Marketing| Music · Comments Off
13 Mar 2007
Starbucks wants to give you more than an overpriced cup of coffee. Yesterday the retailer announced that it now has its own record label.
Hear Music will be based in Los Angeles, and Ken Lombard, president of Starbucks Entertainment, will serve as chief manager, Starbucks said.
Concord President Glen Barros will work closely with Lombard. Concord will also help promote, distribute and market the Hear Music label outside of Starbucks stores.
Hear Music began as a chain of music stores that allow customers to burn custom music CDs and listen to any CD in the store before buying it. Starbucks acquired Hear Music in 1999 and has developed a growing music business around the brand.
In addition to selling CDs in its coffee shops, Starbucks also has a Hear Music radio station on XM Satellite Radio Holdings Inc.
How much you wanna bet they’ll charge $20 for a cd to go with your $4 cafe?
Via / Yahoo! News
Image Via / USA Today
1:57 pm By Jennifer Woodard Maderazo · Celebrities| Colombia| Marketing · 2 Comments
31 May 2006
The coffee icon and fictional character, Juan Valdez, symbol of the Colombian coffee industry in the U.S. for decades, is hanging up his hat. Probably a good thing, considering a whole generation of us grew up with this stereotypical image of Latino campesinos.
Juan Valdez is retiring. Long live Juan Valdez! The ambassador to the world for Colombian coffee, Carlos Sanchez, is hanging up his trademark poncho after four decades of playing the role of “Juan Valdez.”
I spoke too soon. Juan Valdez, the character, isn’t retiring — just the actor. Let’s hope the new one is a bit updated:
Now the national federation of Colombian coffee producers, owners of the Juan Valdez trademark, is searching for a man to inherit that poncho.Sanchez and his trusty mule Conchita have promoted Colombian coffee since 1969 with a leather bag, bushy mustache and straw hat typical of rural Colombia. That Juan Valdez trademark has become one of the world’s most recognizable, and the fictional figure has become one of the most famous Colombians of all time.
Via / Yahoo! Entertainment News
Photo via TVAcres.com
Latinos like a good cup of coffee and generally we don’t want to spend Starbuck’s prices to get one, pero is McDonald’s coffee something the Latino population really wants? The fast-food chain is banking on it, using Pan-Latin star chef Douglas Rodríguez as its messenger. According to HispanicAd Rodríguez:…
…was tapped by McDonald’s Restaurants of the New York/ New Jersey/Connecticut tri-state area to appear on various Spanish radio programs in the New York vicinity and brought along McDonald’s Premium Roast Coffee for his hosts.
VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.
About | Advertise with us | Contact | Twitter