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Posts Tagged ‘cinco de Mayo marketing

cinco-de-mayoEarlier today, a gringo ex of mine sent me a text message wishing me a happy cinco de Mayo. Hmmm ok. I thanked him and then reminded him that I wasn’t really celebrating because:
A: I’m not Mexican and
B: I’m not a Mexican from Puebla.

See Cinco de Mayo is not Mexico’s Independence Day and not even all of Mexico celebrates it, because the holiday commemorates the Mexican army’s unlikely defeat of French forces at the Battle of Puebla.

Let’s make this comparison: most people in the U.S. celebrate 4th of July not the battle of Saratoga.

Pero an article making it’s way around suggests that Cinco de Mayo makes other Latinos hate Mexicans. Porque? Because it’s more proof that the Mexicans are taking over sillies! Cue the reconquista music please:

But for Dagoberto Reyes, a Salvadorian immigrant living in Los Angeles, May 5 is more a reminder of the dominance Mexican culture has in a country that is home to immigrants from many Latin American countries. His prime example: Los Angeles-area public schools.

“Our kids go to this school system, and the school system is more preoccupied with Mexico’s history, and not the rest of Latin America’s, much less El Salvador’s,” said Reyes, director of Casa de la Cultura, a Salvadorian community center. “They came back celebrating Cinco De Mayo. That holiday means nothing to us.”

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Ay Caramba! The I Hate Cinco de Mayo Stereotypes Post!

5:11 pm By Jennifer Woodard Maderazo · Culture| Marketing| history| mexico · Comments Off

5 May 2008

NEW%20cincodemayo_5x7_back.jpgEver since VL started way back when, Jennifer and I have been complaining about Cinco de Mayo being misunderstood and misused as an excuse for half price margaritas.

But this year seems to be especially special because my inbox has been flooded with Cinco de Mayo marketing tie-ins way beyond your normal Mexican hat dance drinking games.

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VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.

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