Advertisement

Posts Tagged ‘campaign

“Proud American”: Campaign to debunk stereotypes

5:54 pm By Jennifer Woodard Maderazo · Internet|society · Comments Off

8 May 2006

proudamerican.jpgAP is reporting on a new internet-based campaign which states as its mission “combat stereotypes” of Latinos in the U.S.:

The site for the new “I am a Proud American” campaign, http://www.iamaproudamerican.com, was designed to cross ethnic and social lines and hook people, young and old, creators Bettina Nava and Max Fose said.

“Were hoping it’s edgy, it’s controversial,” said Nava, a Republican political consultant who has worked with Sen. John McCain (news, bio, voting record), R-Ariz. “I don’t know what the impact this endeavor is going to have in the end, but we couldn’t sit back and hear this rhetoric.

The campaign is also producing a series of videos depicting cultural stereotypes to illustrate the point.

Read more…

Post to Twitter

madrid.JPGYesterday in Miami, Spain launched a $95 million campaign to promote Spanish products. Considered the #10 economic power in the world, their sales don’t project that image with US sales last year less than $7 billion. The balance is currently tipped in favor of the US with our exports to Spain in 2004 almost reaching $9 billion.

The marketing campaign run by Spain will focus on creating an image of quality and innovation, not just on traditional products such as proscuitto ham and oil, but also on products and services in the technological realm. Also expect to see more advertising for quality Spanish wines, fashion, and Spain as a tourist destination.

El Nuevo Herald article: “España Lanza en Miami una Nueva Campaña.”

Nuevo Herald article in English using Google Translator

Post to Twitter


Hola!

VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.

About | Advertise with us | Contact | Twitter

VivirLatino on Facebook


blog advertising is good for you

blog advertising is good for you
  • Maegan La Mala: Thank you Julio! To be honest I was a little nervous. [...]
  • Ana L. Flores: I was very excited when you decided to join us. I really wanted your voice there as it would add dep [...]
  • Maegan La Mala: Hola Juliana and thanks for commenting. There is a dearth in activist/critical thinking Latino blogg [...]
  • Julio Ricardo Varela: Good for you for asking. I got goose bumps just reading this and yes, yes, yes, to it all. Thank you [...]
  • julianabritto: The sense that I get is that you might feel a little frustrated at the dearth in activist bloggers? [...]

Get our RSS Feed!