5:54 pm By Jennifer Woodard Maderazo · Internet|society · Comments Off
8 May 2006
AP is reporting on a new internet-based campaign which states as its mission “combat stereotypes” of Latinos in the U.S.:
The site for the new “I am a Proud American” campaign, http://www.iamaproudamerican.com, was designed to cross ethnic and social lines and hook people, young and old, creators Bettina Nava and Max Fose said.“Were hoping it’s edgy, it’s controversial,” said Nava, a Republican political consultant who has worked with Sen. John McCain (news, bio, voting record), R-Ariz. “I don’t know what the impact this endeavor is going to have in the end, but we couldn’t sit back and hear this rhetoric.
The campaign is also producing a series of videos depicting cultural stereotypes to illustrate the point.
8:02 am By Maegan La Mala · Florida|Marketing|Shopping|Spain|World · 1 Comment
30 Sep 2005Yesterday in Miami, Spain launched a $95 million campaign to promote Spanish products. Considered the #10 economic power in the world, their sales don’t project that image with US sales last year less than $7 billion. The balance is currently tipped in favor of the US with our exports to Spain in 2004 almost reaching $9 billion.
The marketing campaign run by Spain will focus on creating an image of quality and innovation, not just on traditional products such as proscuitto ham and oil, but also on products and services in the technological realm. Also expect to see more advertising for quality Spanish wines, fashion, and Spain as a tourist destination.
El Nuevo Herald article: “España Lanza en Miami una Nueva Campaña.”
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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