1:00 pm By Jennifer Woodard Maderazo · business|Controversia|Marketing|mexico|Politics|society|Spain|World · 3 Comments
14 Apr 2009
Burger King has pissed off Mexico’s Ambassador to Spain because of a new ad campaign running in that country for a product called the “Texican Whopper”. Ambassador Jorge Zermeno wrote to Burger King in Spain to denounce what he called “denigration” of the Mexican flag.
“This advertisement denigrates the image of our country and uses improperly Mexico’s national flag,” Jorge Zermeno wrote in a letter to Burger King in Spain, the Reforma newspaper reported on Monday.The ambassador contacted the local offices of Burger King after he saw the posters in Spain, Reforma said. The burger is only available in Europe, according to the paper.
Mexico has strict laws prohibiting the defamation of the flag, Zermeno said. He asked Burger King to cancel the ad campaign that “offends Mexicans and Mexico.”
You might remember from numerous posts on VL over the past few years that Mexico doesn’t like people doing weird things with their flag, and this offense can be punishable with harsh fines and even jail time.
Reuters reports that Zermeno’s complaint was related to posters (image above) for the campaign found around Madrid, but I wonder if he’s seen the TV version (video after the jump) – which from the looks of it was created for the U.S. or Canadian market — as it’s much worse.
5:13 pm By Jennifer Woodard Maderazo · Health|Marketing|Spain · Comments Off
22 Nov 2006
The Spanish Food Safety Agency (AESA) is threatening to take action against Burger King for violating an agreement between the Spanish Health Ministry and the fast food chain in which it promised not to use advertising to promote “large portions”. According to 20 Minutos, the agreement is a Spanish Health Ministry initiative to help bring down obesity rates in the country.
Apparently the BK is not holding up its end of the bargain, launching a new campaign a couple of weeks ago to promote their gargantuan “XXL Burger” (with a whopping 971 calories) in Spain, an initiative that was denounced by consumer groups and has caused polemic among health-related public entities.
Now just weeks after that controversy, it appears that Burger King is pushing the envelope yet again, with advertising supporting its new “Triple Whopper”, which boasts a mere 820 calories and three beef patties. Barf.
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
About | Advertise with us | Contact | Twitter