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Posts Tagged ‘branding

9201.jpgAsk for a Corona beer in Spain, and you’ll get a weird look. They call Corona “Coronita”. But ask for a Corona in Beijing, and you might get a…Cerono? Blogger Laura Martinez writes:

…it turns out the Chinese are producing -and exporting- Cerono beer, which looks and feels exactly [image after the jump] like Grupo Modelo’s Corona beer. (Of course, the real one is quite tasteless but that’s not the point here).

Mexican anti-piracy authorities are fuming over Beijing-based Beijing Cerono Trade Limited Company, which last year sold more than one million cases of Cerono worldwide.

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