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Posts Tagged ‘bilingualism in business

Speaking Spanish can Equal Mucho Dinero

2:49 pm By Jennifer Woodard Maderazo · Bilingualism|language|Marketing · Comments Off

29 Mar 2007

n_tilde.jpgWe all know that Shakira has made money off of singing in English but more and more companies around the globe including the U.S. are realizing that Spanish is where its at. Spanish is being pushed as a language important in the world of finance for example. Maybe that’s why according to an Univision.com article, around 60% of students opt to study Castellano.

El economista jefe del Banco Bilbao Vizcaya Argentaria (BBVA) en Colombia, José Luis Escrivá, reconoce que “el idioma de los economistas es el inglés” pero precisa que en Estados Unidos, el cuarto país con más hispanohablantes (14.2 por ciento de la población), al menos unos 42 millones de personas se expresan en castellano.el papel del español en las finanzas es cada vez más activo debido a que España ocupa el octavo lugar entre las economías del mundo, factor que incide positivamente en la difusión del idioma”, analiza el director de la Academia Dominicana de la Lengua, Bruno Rosari.

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