Posts Tagged ‘beer’
Knockoff cerveza: That Corona may not be a Corona
6:50 pm By Jennifer Woodard Maderazo · Marketing|mexico|World · 1 Comment
12 Jun 2007
Ask for a Corona beer in Spain, and you’ll get a weird look. They call Corona “Coronita”. But ask for a Corona in Beijing, and you might get a…Cerono? Blogger Laura Martinez writes:
…it turns out the Chinese are producing -and exporting- Cerono beer, which looks and feels exactly [image after the jump] like Grupo Modelo’s Corona beer. (Of course, the real one is quite tasteless but that’s not the point here).Mexican anti-piracy authorities are fuming over Beijing-based Beijing Cerono Trade Limited Company, which last year sold more than one million cases of Cerono worldwide.
Micheladas Llegan a Gringolandia
4:15 pm By Maegan La Mala · Food|Lifestyle|mexico · Comments Off
4 Oct 2005Michelada, a spicy Mexican beer drink, is on its way to the US. MicheMix, a ready-made sauce to mix with your beer, is now being sold in the US. Additionally, Mexican beer companies are running Michelada promotions to help boost sales of their beer. The logic: if someone is going to make a Mexican drink like una michelada, then they are going to use a Mexican beer.
Do-It-Yourself: Michelada Recipe from DrinksMix.net:
4 drops of Tabasco Sauce
1/4 tsp Worcestershire Sauce
Dashes of Salt and Ground Pepper
Juice of 1 Lime wedge
1 Bottle of Beer, preferably a Negro ModeloCombine above ingredients in a glass and pour beer to top. Serve with wedge of lime in a salted glass.
Serves 1.
A popular drink in Mexico, it is definitely a taste that you need to get accustomed to…but since most Americans put lime in their Coronas, maybe Micheladas will be a hit!
Article: Mexican Companies Pushing Spicy Beer
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