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Posts Tagged ‘audiences

Univision Shows to be included in Neilsen Ratings

12:15 pm By Maegan La Mala · business|TV · Comments Off

21 Dec 2005

Starting next week the television tastes of Latinos who watch Spanish language programming will begin to count, at least if you watch Univision.

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Nielsen Media Research will include in its national ratings shows aired by Univision Communications Inc. Since 1992 a separate and unequal panel of estimation was used for Spanish language television programming. Telemundo, owned by NBC is expected to also be counted in the Nielson ratings. According to the LA Times:

Among the 18-to-34-year-old crowd, Univision frequently would finish second, behind Fox.

Via / LA Times

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Latinos & TV in the U.S

6:44 am By Blogs Media · TV · Comments Off

22 Sep 2005

An excellent essay about latinos and TV writted by John Sinclair: From Latin Americans to Latinos: Spanish-language television and its audiences in the United States

Two versions: English | Spanish:

(…) The 1960s – Chicanos, SICC and SIN

Spanish-language television in the US began as early as 1955, but it was not until 1961 that there were the beginnings of a network. In that year, the Spanish International Communication Corporation (SICC) launched its first station in San Antonio, followed by stations in other strategic locations over the next ten years, namely Los Angeles, New York and Miami. Programming was supplied by the Spanish International Network (SIN) from Mexico, the principal in these companies having been the founding father of the Azcárraga dynasty subsequently associated with Televisa in Mexico, although their manager was René Anselmo, a US Hispanic.

(…) Trends in the new millennium

As the situation appears in the last quarter of 2004, there has continued to be internationalization in the US Spanish-language television industry, other main trends being the expansion of the present networks, the diversification of the programming on offer, and the continued concentration of the industry in Miami.

There is further internationalization in the ownership of networks taking place, given that TV Azteca, the competitor to Televisa in Mexico and one-time collaborator with Telemundo in the US, has been seeking to develop a network in the US…

Via TELOS Magazine

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