VivirLatino

Last year VL told readers about how the U.S. Air Force was trying to attract Latino young people using Spanish language rock. Well the military is at it again. According to an article in the New York Times:

The Army also parades rigged-out, juiced-up Hummers wherever youths gather as promotional tools.

The army has ads that have been on heavy rotation on both Univision and Telemundo television and radio networks and have full color spreads in magazines read by Latino youth.

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