Aol | VivirLatino

Posts Tagged ‘aol’

Huff Po, Open Left and VivirLatino

9:52 am By Maegan La Mala · Media|media justice|Politics|VivirLatino · 1 Comment

9 Feb 2011

There are interesting happenings in the online blogging world that just happen to coincide with big changes here at VivirLatino.

The first was the AOL – Huffington Post merger, which on twitter I proclaimed was a sign of the need for more support of REAL independent, radical/left media makers. You see HuffPo launched the same year that VivirLatino launched (HuffPo beat us by a few months). I don’t know how much it cost to get VL online, as I started here as just an editor, but certainly it did not have the backing of millions of dollars. And yet, my personal/political blogging, which I began doing in the late 90′s before it was called blogging, has gathered attention. I have covered major political and entertainment events. I am not saying this because I want some big company to buy me out but rather as a parallel. HuffPo, where I think one of my pieces was published once upon a time, became known for taking posts from independent media makers and using the talents of writers for free while it raked in millions. The new merger, according to some, threatens to widen that gap.
Read more…

Bebo Goes Latino

12:47 pm By Jennifer Woodard Maderazo · Internet|Marketing|social networking · Comments Off

9 Mar 2009

Do you use Bebo? Wait…I mean, have you even heard of Bebo? I had (but since I write about this kind of stuff I have to know) but I personally don’t need another social network, what with all the time I already ~~spend~~ waste on Facebook (ed. note: why not join us?), but Bebo hopes the rest of you are not like me:

AOL-owned social network, Bebo, announced Monday that it has launched a U.S. site for Latinos. According to the company executives, they decided to open a version of its site catering to the Latino community after enjoying success in offering a similar experience to those in the U.K., Ireland, Poland, and elsewhere.

Along with the launch of the new site, Bebo also announced that it has partnered with Hearst Magazines Digital Media and AOL Latino to incorporate offerings from both companies into Bebo. Hearst will be providing interactive content syndicated from its MisQuince Magazine and AOL Latino will give users access to music and entertainment. The new site is live now

Did you say AOL? Zzzzzzzzzzzzzz…

I’d be interested to hear what you guys think about Bebo and its new Latino encarnation (when the link to the site actually starts working — WTF? Not very good sign to be broken on launch day…). Will you use it? Why or why not? Would you be more inclined to use a unique Latino social networking site rather than a general market one “adapted” to supposedly fit Latino needs? Let us know what you think.

Via / WebAware

AOL targeting growing Latino market online

7:30 pm By Jennifer Woodard Maderazo · Internet|Marketing · 3 Comments

5 Dec 2006

I’ve often questioned why there isn’t a more decent offering online for Latinos. In fact, when VL was created, it was partly born of that question. I’ve asked time and time again why — in spite of compelling data that shows that Latinos are online en masse — online businesses don’t make more of an effort to extend their tailor their services to the Latino market.

This may end up being a blip on the screen given AOL’s decline in popularity, but the company has just re-launched AOL Latino:

AOL has opened its Spanish language services to the general public through the launch of the new AOL Latino, complete with search (powered by Google), antivirus, antispam, email, instant messaging, blogs, photo sharing (AOL Latino Fotos) and calendars.The site offers more than twenty areas of Spanish and bilingual content and will cover original news articles from Spanish language news sources like EFE, Nomex, and the Associated Press, plus music from artists like Daddy Yankee, Ricky Martin and RBD in the “Sessiones @ AOL” section, and updates about the latest Hispanic Hollywood celebrities like America Ferrera, Sofia Vergara and George Lopez. The site also features a community area called Tu Gente complete with blogs, message boards, and chat.

Who will use AOL Latino? I’m not sure, since I don’t know anyone who uses AOL non-Latino. What it all comes down to is offering great content that they can’t find anywhere else, which will keep them coming back for more.

One company that’s doing it incredibly well isn’t a portal at all: Apple’s iTunes Latino has impressed me. I love Apple products, but I predicted that they would slap “Latino” on iTunes, translate it and voilá. Apple went above and beyond; they’ve researched the various Latino music genres, history, etc. and created playlists that I would buy without even listening to: an essential history of Argentine rock, for example. Upon closer inspection, they got it right. They did their homework. They’ve also done a great job in getting hot Latino celebs on board to share their personal playlists, including Julieta Venegas and Ozomatli.

If AOL can give Latino consumers half the quality that Apple does in the online music sector, they’ll be just fine.

Via / Adotas

Maegan La Mala: Thank you Julio! To be honest I was a little nervous. [...]

Ana L. Flores: I was very excited when you decided to join us. I really wanted your voice there as it would add dep [...]

Maegan La Mala: Hola Juliana and thanks for commenting. There is a dearth in activist/critical thinking Latino blogg [...]

Julio Ricardo Varela: Good for you for asking. I got goose bumps just reading this and yes, yes, yes, to it all. Thank you [...]

julianabritto: The sense that I get is that you might feel a little frustrated at the dearth in activist bloggers? [...]

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Posts Tagged ‘aol’

Huff Po, Open Left and VivirLatino

AOL targeting growing Latino market online

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