VivirLatino

No, I’m not a pious ex-smoker. I still take a puff on occasion, especially when I’m outside of the U.S., where smoking isn’t villified as much. But like beer companies sponsoring scholarship programs for Latino youth (and I love beer, by the way), I’m not cool with tobacco companies targeting kids. Activists aren’t either:

The Campaign for Tobacco-Free Kids is urging state attorneys general to investigate R.J. Reynolds Tobacco’s new “Kool be true” campaign and other industry promotional practices they say are covertly aimed at Hispanic youths.

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