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Googling for Hate

6:30 pm By Jennifer Woodard Maderazo · Internet|Marketing · 2 Comments

29 Nov 2005

adsense.jpgA few of us have heard the anecdote about the news site that reported a story about some poor person who had been hacked apart, body packed into a suitcase, only to have Google AdSense serve a distasteful ad for Samsonite luggage next to the article. AdSense works in mysterious ways. And if not mysterious, unpredictable. Sometimes its technology associates keywords placed by advertisers and keywords placed by AdSense participants, like VL, correctly. When that happens, I think it’s just luck. In our case, we are not getting very lucky.

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