Archive for the ‘Marketing’ Category
Christmas in Latin America via Commercials
10:57 am By Maegan La Mala · Colombia|Latin America|Marketing|TV · Comments Off
23 Dec 2008In such a consumer-oriented time of year, Christmas, what better way to get in touch with Latin American pop culture than through the ads run on television back in the motherland. VL’s been scouring the web to find a few of the best, and I present to you this first installment from Colombia, a Pepsi Christmas commercial with the theme of diversity and acceptance during the holiday season.
Via / YouTube
Black Friday or Buy Nothing Day?
8:26 am By Maegan La Mala · Activism|economy|Marketing|Money|Shopping · 4 Comments
28 Nov 2008
Growing up with a mom who worked in retail, the day after Thanksgiving meant watching my single mom wake up before the sun, before the crazy shoppers, to open up whatever store she worked in at an unholy hour. We never shopped for bargains because it was my mother’s job to make sure others could. Even today, as my mom approaches retirement age, she moved her tired body in the dark, towards the city of Manhattan to unlock doors and fill shopping bags. Black Friday gets no love from me.
My sister and I celebrated Buy Nothing Day before it was even officially a day.
Countdown to the DNC : Latino Mainstream Media Expect to Rake in Dinero in Ads
3:30 pm By Maegan La Mala · denver|Marketing|Money|US Presidential Race 2008 · Comments Off
15 Aug 2008
Getting excited about the Democratic National Convention, only 10 days away? VivirLatino is but we’re shelling out money, not making money. Spanish language broadcasters are looking forward to the DNC for the money it will bring in, especially those with stations in swing states.
Santa Monica-based Entravision’s political ad sales will double to $12 million from the last presidential cycle, said Lloyd Walmsley, an analyst in San Francisco with Thomas Weisel Partners.
Univision Communications Inc., which went private last year, expects to take in as much as $20 million in political ads in the second half of 2008, Chief Financial Officer Andrew Hobson said. That would represent a full-year gain of as much as 78% from 2004…
Azteca America, owned by Mexico City-based TV Azteca, almost doubled its political ad sales from 2004 during the primaries, and projects similar gains in the general election, said Brian McCullough, director of spot TV sales in New York. Azteca has nine affiliate stations in Colorado, Florida, New Mexico and Nevada, he said.
Telemundo, part of General Electric Co.’s NBC Universal, also enjoyed record primary spending, said Enrique Perez, senior vice president of sales, who wouldn’t provide specific numbers.
Via / LA Times
María Celeste Arrarás : Helping Latino Girls Learn the Important Things, Like How to Get Bling’ed
3:00 pm By Maegan La Mala · Celebrities|children|Fashion|Marketing|Shopping|TV|Women · 1 Comment
11 Aug 2008
With my older daughter’s birthday approaching, the search for the perfect gift has begun and what would Latina girls like my daughter do without Al Rojo Vivo‘s María Celeste Arrarás who threw her celeb status as anchor of a news/bochinche show at Telemundo, behind Fisher Price’s Color Me Gemz (TM).
“We Latinas love to look our best all the time,” said Arrarás. “The Color Me Gemz line is great fun — and more. Girls can combine creativity, imagination and self-expression to make jewelry works of art to dress up all their outfits, just like mom!”
The Color Me Gemz collection is a brand new line that allows girls to create their very own fashion-forward jewelry with the touch of a pen. Creating dazzling Color Me Gemz pieces is quick, easy and fun. Girls simply use the included jewel-toned marker pens to color specially designed facets that create the appearance of an actual gemstone so they can sparkle and shine wherever they go.
Girls can choose from four adorable Color Me Gemz sets, including a Necklace Set, Bracelet Set, Belt Set or Decorator Set. They can even create and decorate their own fashion accessories including a purse or hat. Girls can store their Color Me Gemz masterpieces in the new Color Me Gemz Jewelry Box, which can also be gem-ified inside and out.
“Color Me Gemz is more than just a toy. It’s an ideal contemporary activity set, combining two things girls love – arts and crafts and the magic of jewelry,” said Chris Byrne, The Toy Guy(R)(R). “It’s easy and rewarding for kids to use, while inspiring focused creativity and giving girls something they can proudly display as their own creation.”
Why Is There Cafe Bustelo in My Fridge? Introducing Bustelo Cool.
12:00 pm By Jennifer Woodard Maderazo · Food|Marketing · Comments Off
2 Jul 2008
Not being able to drink Dunkin Donuts Iced Coffee has been making me sweat as a I drink hot Colombian coffee from the bakery across the street. Enter Cafe Bustelo. The Dominican coffee brand recently came out with a new cold beverage called Bustelo Cool. I asked for a sample. Bustelo sent me a whole case.
“This better be good,” I worried aloud, if not I’d be stuck. This morning, after a full night’s chilling in the nevera, I opened a can of Bustelo Cool.
Univision Like a Cold One With Sports
2:00 pm By Jennifer Woodard Maderazo · Marketing|TV · Comments Off
27 Jun 2008
Yesterday, we wrote about the problems behind Corona’s new marketing campaign. Now it seems that Univision also has an alcohol problem. From Political Salsa who it from Latina Lista:
Nominees for the first ever annual “Tecate Premios Deportes” (Tecate Sports Awards) were announced today by Univision.”
Tecate is an alcoholic product. The awards sponsor is Heineken USA and FEMSA Cerveza. FEMSA is the largest integrated beverage company in Latin America.
Toby Love & Fuego Vs. Jowel and Randy & Zion to be Guitar Heros
8:00 am By Jennifer Woodard Maderazo · Celebrities|Events|Marketing|Music|New Jersey|Puerto Rico · Comments Off
27 Jun 2008
Tomorrow, 6_28_08, The Battle of the Chosen will star reggaetón artists Toby Love and Fuego facing off against fellow artists Jowel and Randy & Zion on one of Xbox 360’s hottest new games, Guitar Hero™ III: Legends of Rock.
Love and Fuego will be located at the Best Buy store in Secaucus, New Jersey, while Jowel and Randy & Zion will be at the Best Buy location in Puerto Rico, all possible through Xbox 360’s online gaming service, Xbox live®.
Fuego and Love will also be autographing copies of their new compilation cd/dvd, Chosen Few III, for fans and showcasing new ways that Xbox 360 can help families connect and have fun together.
When: Saturday, June 28, 2008
11:00 a.m. — 3:30 p.m. est
where: Best Buy
925 Patterson Plank Rd.
Secaucus, NJ 07094
Is Our Pride as Latinos In Our Beers?
8:00 am By Jennifer Woodard Maderazo · Culture|Lifestyle|Marketing|Politics · Comments Off
26 Jun 2008
Corona beer just launched a new ad campaign targeting the Latino pride that most of us have, not just Mexicans (the market they have traditionally targeted)The Spanish-language TV campaign that keystones the new multimedia effort for the country’s number one imported beer is themed “Nuestro Orgullo. Nuestra Cerveza” (“Our Beer. Our Pride.”), and showcases Latinos celebrating their culture and successful lifestyles. Is celebrating with a cold one the best image of Latino success we can get? I have nothing against beer (in fact just writing this makes me want one….ok have one and it’s not a Corona), I just think there are better ways to promote Latino success (and go against stereotypes).
Damn, Does This Whole Rachel Ray is A Terrorist Thing Mean No Dunkin Donuts Iced Coffee for Me?
1:37 pm By Jennifer Woodard Maderazo · Celebrities|Controversia|Fashion|Food|Marketing|Media|Shopping · 1 Comment
30 May 2008
Rachel Ray annoys me. Her “simple”, so-called 20 minute recipes and happy happy cooking piss off my struggling to put a Latino meal on the table while blogging and chasing two kids. But I wouldn’t call Rachel Ray a terrorist or that she supports terrorists because she’s wearing an “Arab looking” scarf while selling Dunkin Donuts iced coffee drinks. But conservatives, among them Michelle “I suffer from self-hate ” Malkin, think that the scarf Ms. Ray wore during a DD’s ad:
looked too much like a keffiyeh, what Malkin describes as “the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad.
. And Dunkin Donuts said: ok we’ll pull the ad. Stupid move Dunkin Donuts.
Ay Caramba! The I Hate Cinco de Mayo Stereotypes Post!
5:11 pm By Jennifer Woodard Maderazo · Culture|history|Marketing|mexico · Comments Off
5 May 2008
Ever since VL started way back when, Jennifer and I have been complaining about Cinco de Mayo being misunderstood and misused as an excuse for half price margaritas.
But this year seems to be especially special because my inbox has been flooded with Cinco de Mayo marketing tie-ins way beyond your normal Mexican hat dance drinking games.
Hola!
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