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Archive for the ‘Marketing’ Category

Happy Mardi Gras and Pancake Day?

7:55 am By Maegan la Mamita Mala · Marketing · 2 Comments

24 Feb 2009

If you’re a cured Catolica like me, the day before Ash Wednesday isn’t anything that special. Nonetheless, today is Mardi Gras, your last chance to get naked and eat lots of meat before Lent officially begins mañana and you can repent for all your evil ways.

Pero did you know that today is also National Pancake Day! Apparently IHOP is even giving away free pancakes!

Speaking of pancakes, this commercial still makes me crack the hell up even if I hate Denny’s.

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While behind the scenes an entire team was frantically dealing with hackers and figuring out how to get VivirLatino back online, your truely was also engaging in a little fashion frivolity and networking gracias to Buzz Corps, HP and Vivienne Tam.

First on the agenda: A visit to Vivienne Tam’s boutique at 40 Mercer Street, NYC, on February 18, 2009, for a look at her Fall/Winter 2009 collection which revolved around the theme of an Exploration of Nothingness.

One of the reasons I was there is not cuz I’m such a fashionista. I was sent the HP Mini Vivienne Tam edition to review and this was all part of the marketing and promotional fun, porque carajo, especially when our site was down and we were pulling our hair out trying to get it up for you, the VL team needed some fun.

Ay pero lest you think that as I was having fun that I wasn’t paying attention to the multiple ironies around me, I’m working on a follow up that will go into the politics of this adventure porque you know mala, I make everything personal and professional political.

Salud!

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000_0013.jpgLast week I wrote about the HP Mini Vivienne Tam Edition that HP had sent for me to play with.

Originally, I had gifts to give away for Valentine’s day, pero since we were under a not so loving attack that took us offline, let’s just call this VivirLatino’s post-Valentine’s Day/Fashion Week Giveaway.

This week in NYC is Fashion Week, and I will be at the Vivienne Tam boutique tomorrow for a fashion show. Since I can’t bring all of you with me (although it looks like I’ll be able to live blog the event), we are giving away 3 HP wireless optical mice with the Vivienne Tam peony design.

It’s ready to use, with a micro USB receiver, and batteries. Apparently you can’t even get these in the U.S. Pero, sorry Apple heads (this even applies to me), the mouse only works with Windows.

The first three comments with email addresses will win.

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In the realm of holiday-related marketing, Valentine’s Day advertising can be the most disturbing. From the annoying yet innocuous “every kiss begins with Kay” jewelry commercial (because women’s love must be purchased with trinkets a la island of Manhattan) to the downright terrifying. I caught this commercial for Vermont Teddy Bears and really couldn’t believe what I was watching…the toolish boyfriend, the ladies’ reactions (:42), the suggestion that these bears will undoubtedly lead to sex…it’s all too much.

What’s your favorite or least favorite Valentine’s Day commercial? And do you know of any that are geared towards men?

Via / YouTube

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s-CIGARS-large.jpgLatin America is getting into the Obama marketing business. Just look at the Obama cigar coming out of Nicaragua.

Granada Cigars, a small outfit based in Nicaragua’s tobacco-growing north, is using local and Cuban leaves to hand-roll cigars wrapped with a gold band that says “Obama 44,” to commemorate the 44th U.S. president.

I don’t know anything about cigars pero I think these would make great gifts for your favorite cigar smoking Republican.

Via / The Huffington Post

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Living in San Francisco, watching the neighborhood coffee shops fold only to later have their storefronts converted into Starbucks is a pretty common sight, or least it was. Now it looks like the inverse is about to happen…karma is a bitch! Or perhaps it’s just the economy that’s a bitch or an asshole or a jerk but check this out: Starbucks is starting to shut down stores. It’s the end of an era:

Starbucks Corp. said Wednesday that it would cut as many as 6,700 jobs as it closes hundreds more stores and eliminates more positions at its corporate headquarters.

Faced with slowing demand for lattes and cappuccinos because of the recession, Starbucks plans to close 300 stores, including 200 in the United States, and eliminate about 6,000 store jobs. The company also plans to eliminate about 700 corporate jobs, including about 350 at its corporate headquarters in Seattle.

The coffee giant made the announcement as it reported that its profit dropped 69 percent in its fiscal first quarter with sales continuing to slide.

I guess that with all the unemployment, foreclosures and inflation paying $6.50 for a weak cup of milk starts looking questionable. What’s sad about all of this is the layoffs, which of course affect people like students and the working class.

But if it were up to me I’d settle for, say, just one Starbucks in a 5-block radius in San Francisco, instead of 15 in a 2-block radius in my hood (I’m not exaggerating…the photo above actually shows one right in front of the other in Vancouver). The growth rate that they had up until now — 8 stores per day — was insane, and the small neighborhood coffee shop went the way of the dinosaurs because of this.

Know what also suffered? My tolerance level. Seeing aggressive office workers basically ready to off anyone who stands in their way between them and their skinny vanilla latte really tested my own humanity and made little old me feel murderous on a regular basis. I know I’m not the only one who has felt this way. New Yorkers, you know what I’m talking about!

Are you mourning the decline of Starbucks or celebrating it? Tell us your thoughts.

Via / MSNBC

Image via orangejack on Flickr

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s-DOLLS-large.jpgHow would feel if a toymaker (say, the maker of Beanie Babies) started manufacturing dolls in the image of your two young daughters without asking for consent or even respectfully letting you know in advance? Spittin’ mad, I’d say, especially if you were a woman interested in shielding your children from the massive spotlight that will fall upon them as children of the president. It sounds a bit surreal, but that’s actually what has happened, and Michelle Obama isn’t happy:

First lady Michelle Obama is not pleased about the marketing of a pair of dolls that bear the same names as her daughters.

“We believe it is inappropriate to use young private citizens for marketing purposes,” Ms. Obama’s spokeswoman said.

Ty Inc. has released the 12-inch plush dolls as part of the company’s “TyGirlz Collection,” introduced in 2007. The Sasha doll has pigtails and wears a white and pink dress with hearts. The Malia doll has a side ponytail and a long-sleeve shirt with capri pants.

Read more…

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This new viral video ad from Durex condoms leaves me wondering: is this safe or not safe for work? If your boss comes by and sees you watching videos of condom balloon bunnies, don’t say I didn’t warn you…kind of.

Something tells me this ad will be relegated to the Internet and will never see the light of day on TV. At least not in the U.S.

Via / YouTube

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Nestle’s Nod to Immigration in Navidad

7:31 am By Maegan La Mala · Immigration|Marketing|mexico · Comments Off

25 Dec 2008

This commercial isn’t new, but I thought you readers would like to see how Nestle’s La Lechera markets to consumers in Mexico. Here’s a curious nod to U.S.-Mexico immigration guaranteed to tug at your heartstrings…or at least at your gut. The sickeningly sweet tone of this ad can only be topped by the sickening sweetness of La Lechera itself. Enjoy…and Felíz Navidad!

Via / YouTube

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Or at least that’s what this genius commercial would have you believe. It appears that this little one has her heart set on a Plumrose ham — nothing more, nothing less. Ah, if only kids in the States were that easy to please.

Here’s our latest installment of Latin American Christmas commercials…enjoy!

Via / YouTube

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Hola!

VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.

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