Advertisement

Archive for the ‘drink’ Category


Venezuelan President Hugo Chávez continues his quest to drive the population towards consumption of local goods and, like a good marketer, he’s telling his people to set down their Coca Cola and pick up a new grape juice product called Juvita. On Chavez’s weekly TV show this past weekend, the message rang like a late-night informercial: Juvita means eternal youth, Coke means evil. From Reuters TV transcripts:

“It is a soft drink that is healthy, nutritious, here it is, its called Juvita. To maintain eternal youth, Juvita. Drink Juvita. Be young eternally instead of drinking that soft drink that, I don’t know, coca, I don’t know, cola, I don’t know what. Drink Juvita. Let’s taste it to see, to stay young eternally. You fathers and the mothers, encourage all parents to drink Juvita.” CHAVEZ BEGINS TO DRINK FROM BOTTLE OF JUVITA SOFT DRINK, SAYING: “Let’s see. Ah, eternal youth. Drink Juvita. How tasty. Did you all try?”

Getting Latin Americans to put down Coca-Cola is a mission impossible. Kind of like getting people in América Latina to give up corn-based products. Not gonna happen. Read more…

Miercoles Mixology Featuring Rosangel Gran Centenario Reposado Tequila

9:41 am By Maegan la Mamita Mala · Marketing| drink · Comments Off

17 Jun 2009

rosengalMost “hombres” wouldn’t go near pink colored tequila, pero since quizas porque I’m a mujer or maybe I’m just a sucker for free alcohol, I accepted Gran Centenario’s offer to try their new Rosangel tequila infused with hibiscus.

It wasn’t the pink that interested me actually. I’m more of a wine drinker than anything else and if I have to go with something harder I lean towards rum. What had me curious was the addition of the hibiscus. Hisbiscus aka Jamaica. In my immigrant hood, you know it’s summer when the Mexican markets put out their huge jugs of aguas frescas and my favorite is aua de jamaica.

Rosangel Gran Centenario Reposado Tequila isn’t sweet pero the hibiscus makes it’s flavor smooth. I’m not a huge tequila drinker pero I found that making frozen margaritas with it made me and others happy with the subtle hibiscus sabor.

Rosangel Gran Centenario Reposado Tequila is clearly being marketed to women who maybe would like to do pink shots or drink a pink cocktail, pero for those of us that stay away from mujer marketed products, the sabor is fuerte enough to join your summer bar.

You can learn more about Rosangel Gran Centenario Reposado Tequila at it’s official site. (It plays music so if you’re at work turn down the volume or put your headphones on)


Hola!

VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.

About | Advertise with us | Contact | Twitter