Of course, in writing about the complex feelings and confusions that the movie Beverly Hills Chihuahua brings up in me, I must be challenged by local lovers of chihuahuas. How on earth could I possibly write such hateful and horrible rhetoric onto the purely innocent puppy dog–especially when said puppy dog has no greater ambition than to make innocent school children as happy as can be?
How could I?

Maybe this is how?
Maybe, just maybe, it wasn’t hyper sensitive Latinos that created Latino=dog imagery, but politicians that are hell bent on playing on fear and difference to get elected?
“They are distorting the facts and ridiculing the Hispanic community,” said Brent Wilkes, executive director of the League of United Latin American Citizens. “It’s a shameful piece. It really is gutter politics.”
Carrie Cantrell, a spokeswoman for The Republican State Leadership Committee, an Alexandria, Va.-based political organization that works to elect down-ticket Republicans in state races, said she appreciates the groups’ opinion, but that the ad was simply a parody of a well-known popular culture reference, a Chihuahua once used in Taco Bell advertising.
She did not apologize.
Oh, look at that–popular culture used and manipulated to make a racist point? How unuuuuusual.
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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3 Responses to But But But…what’s *wrong* with making a movie about Mexican Chihuahuas??
vero
October 17th, 2008 at 4:52 pm
i’m with you mala. the movie is gross and is playing on tired stereotypes.
and come one – the white chihuahua gets kidnapped by hoodlums in mexico? i’d like to see someone argue how that’s not racist.
vero
October 17th, 2008 at 4:53 pm
oops, sorry macha, i knew it was you
Julia
October 18th, 2008 at 11:06 am
I agree La Macha; this movie just uses symbols instead of “people” in order to play with & on public racism/fear. Symbols are more effective than “literal” stuff on the emotional level.
I always hated the original Taco Bell ads, never mind the whole “Make a run for the border” slogan.
For Chihuahua lovers to be unwilling to see the way the dogs’ “identity” is being manipulated is blinkered at best…maybe they want to stay “uncontaminated” by all this messy political talk, but they need to deal with reality.