Spanish Language TV News Beats U.S. Counterpart in Ratings
11 Aug 2008
File under: believe it or not. Spanish language television news broadcasts are winning the ratings game against their English-language equivalents in top markets New York City and Los Angeles, taking the spot as the leader in number of viewers below the age of 49. Spain’s El Periódico reports:
In comments made to the Associated Press, Ray Rodríguez, President of Univisión said that this growth is “a clear indication of how the U.S. is changing and this is a trend that is much more important than just the ratings.” And this is because the Latino population of New York has grown from 2.7 million in 1990 to 4.3 million in 2008, according to data from the U.S. Census.
While this is true, I also believe that a huge contributing factor could be that non-Latinos have moved away from broadcast news — which you have to watch at a certain time of day — to consuming news content online, be that in text or on-demand video form. Spanish language media consumers still have a lot less to choose from (that’s an understatement) with regard to quality news content online.
Via / El Periódico
Hola!
VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.
About | Advertise with us | Contact | Twitter
- runescape money: I was not refering to you. But I am sure that you have seen a lot of that at this point. [...]
- runescape gold: Having many friends in Honduras the fear was tha Zelaya had rigged the referendum results and was go [...]
- Laurie: Thanks for getting the word out about the reality of the situation in Honduras. The people of Hondur [...]
- Jennifer Woodard Maderazo: Here's a theory.... [...]
- peter rabbits: Wow. I was in the gym when she was giving this speech. I walked over and lowered the volume down bec [...]
- Public Enemies
- Zelaya’s Cabinet in Hiding
- Sarah Palin Resigns
- Celebrate the 4th of July with New Latin Radio Show
- Uruguayan Bishop Resigns over Gay Sex Scandal
- 23 Dead in Bus Accident in Peru
- Want Happy Latino Teens? Stop Forcing Assimilation.
- Just Because la Macha loves you
- Republican comes out in support of coup
- Honduran coup from the ground
1 Response to Spanish Language TV News Beats U.S. Counterpart in Ratings
Philo
September 15th, 2008 at 10:36 am
How can you win Hispanic channels ABC, CBS or in the rating?
My first comment is that this situation has several causes, one of them is to analyze as American society is divided beyond race or origins.
Mathematically the Anglo-Saxons are seven times more than Hispanics, but the division between them is so great white Americans than ever are watching the same TV channel at the same time.
In a South American country like Brazil or Argentina, the audience share of a program leader in Prime Time may be as high as 60% or 80%, that means 150 million people are watching the same program simultaneously.
In the U.S. leader a program does not exceed 20 million viewers.
The United States is a country of parallel world, this division also goes to the World Hispanic in the United States, is why we invite you to see my article on this topic in tvhispanic.blogspot.com. (http://tvhispanic.blogspot.com/2008/09/parallel-worlds-all-hispanics-all.html)
The unprecedented situation where the rating in U.S. television channels Hispanics are leading a national audience is undoubtedly something which will be further analysed in depth.