Who said Obama doesn’t care about Latinos? He’s got $20 million burning a hole in his pocket and guess where it’s going? To try to get the Latino vote — which some say he has in the bag — to swing his way for sure.

Sen. Barack Obama’s presidential campaign launched a massive $20 million effort to attract Latino voters on Tuesday, hoping to erase the inroads the Republican Party has made with the key demographic group in the last two presidential elections.

Frank Sanchez, the chairman of the Obama for America National Hispanic Leadership Council, said the unprecedented effort will focus on paid advertising, online organizing, increased staffing in Latino communities and organizing surrogates to hit the campaign trail.

Sanchez said efforts will be particularly focused in the key swing states of Nevada, Florida, New Mexico and Colorado, where Latino voters could make up the margin of victory.

Money’s not everything, of course, but $20 million will buy you a whole lotta Obama mariachi ads (or ads like the one above) in key states.

Via / CBS News