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Home > 2008 > June > Friday, June 27 2008 > Univision Like a Cold One With Sports

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Fri27Jun2008

Univision Like a Cold One With Sports

14:00 H | Topics: Marketing - TV

item-tecate6.jpgYesterday, we wrote about the problems behind Corona's new marketing campaign. Now it seems that Univision also has an alcohol problem. From Political Salsa who it from Latina Lista:

Nominees for the first ever annual “Tecate Premios Deportes” (Tecate Sports Awards) were announced today by Univision."
Tecate is an alcoholic product. The awards sponsor is Heineken USA and FEMSA Cerveza. FEMSA is the largest integrated beverage company in Latin America.

Again we are faced with the stereotypical sports and drinking that Latinos are allegedly known for. I'm not an anti-drinker, in fact I like a drink (or a few), I just think we need to be careful as to how products are being used to represent us as a community.

And maybe it's a NY thing, but everytime I hear Tecate, I think of tecato.

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