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Archive for June 27th, 2008

Univision Like a Cold One With Sports

2:00 pm By Jennifer Woodard Maderazo · Marketing| TV · Comments Off

27 Jun 2008

item-tecate6.jpgYesterday, we wrote about the problems behind Corona’s new marketing campaign. Now it seems that Univision also has an alcohol problem. From Political Salsa who it from Latina Lista:

Nominees for the first ever annual “Tecate Premios Deportes” (Tecate Sports Awards) were announced today by Univision.”
Tecate is an alcoholic product. The awards sponsor is Heineken USA and FEMSA Cerveza. FEMSA is the largest integrated beverage company in Latin America.

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6 Out of 10 Latinos in Cali Can’t Read VivirLatino

12:00 pm By Jennifer Woodard Maderazo · California| Internet · Comments Off

27 Jun 2008

free-internet-access.jpg6 out of 10 Latinos in California can’t read VivirLatino, or any other blog because they do not have internet access. A recent statewide survey conducted by the Public Policy Institute of California indicates that the digital divide is growing and is based on ethnicity, demographics and income.

Latinos and low-income residents are less likely to use computers and surf the Web than non-Hispanic whites and African Americans, according to the report.

The study, to be released today, found that 40 percent of Latinos have Internet access, and less than half own computers, compared with 86 percent of whites, 84 percent of Asians and 79 percent of African Americans.

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March for Trans Justice Today!

10:00 am By Jennifer Woodard Maderazo · Activism| GLBT| New York City · Comments Off

27 Jun 2008

TDOA08front_final_0.jpgToday at 3 pm, at City Hall Park, the Audre Lorde Project, an awesome organization working with GLBT communities of color, is holding a march for Trans Justice. It’s gonna be beautiful out. Perfect weather to make some noise for good reason.

For more info visit The Audre Lorde Project.

Battle%20of%20The%20Chosen%20Few%20copy.jpgTomorrow, 6_28_08, The Battle of the Chosen will star reggaetón artists Toby Love and Fuego facing off against fellow artists Jowel and Randy & Zion on one of Xbox 360’s hottest new games, Guitar Hero™ III: Legends of Rock.

Love and Fuego will be located at the Best Buy store in Secaucus, New Jersey, while Jowel and Randy & Zion will be at the Best Buy location in Puerto Rico, all possible through Xbox 360’s online gaming service, Xbox live®.

Fuego and Love will also be autographing copies of their new compilation cd/dvd, Chosen Few III, for fans and showcasing new ways that Xbox 360 can help families connect and have fun together.

When: Saturday, June 28, 2008
11:00 a.m. — 3:30 p.m. est

where: Best Buy
925 Patterson Plank Rd.
Secaucus, NJ 07094


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VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.

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