VivirLatino

After seeing the Absolute Maya ad and reading your post over at the Unapologetic Mexican, these ads also are making me think about the commodification of Latino culture/history in general in order to make money for non-Latino companies

"I figured the Minutemen types and reconquista fear mongers would have a field day with the ad."

I'm not a fear monger. I'm a native a Texas. It's a offensive to me since Texans (Texians and Tejanos) fought a war of independence from Mexico. But, I don't expect you to understand that being from NY.

Um the poster of this article isn't from NY.

Um, then it's based out of NY

Sammy,
I'm from California, a state which was Alta California as part of Mexico. I do understand these issues, but I don't think it matters if you're from New York, Texas or California.

I think it is important to note that this ad was meant for the Mexican market. As a Chicano from LA I personally love this!... I do feel uneasy about the continued appropriation of Mexican history/culture by foreign companies, however, I feel that this Absolut ad has an inherent sense of levity while at the same time recognizing the often disregarded history of the Southwest.

Granted it may not have been the best thing for Absolut to have this ad leaked to a US audience, nonetheless next time I'm dancing to some cumbia at the club I'll let out a grito as I down a shot of absolut (then straight back to the tequila no?!).

Oh yeah Christopher, Imagine if the ad had been run in the US? Well first, who would run it?!!

Sammy- FYI, We are based in NY and San Francisco and the blogger who wrote the post is a Chicana based in LA.

So it would be okay if they ran a "US only" ad that shows a map of the USA with a 20 foot fence from the south-eastern tip of Texas to the south-western tip of California? It would imply that the company supports such an idea. That's why so many in the US (and especially Texas which fought for it's own independence from Mexico to become a sovereign nation) are upset with Absolut.

Except that the US media is full of those images already, all one has to do is watch/listen to lou dobbs!!

Well...I dont have much problem with the ad except that the map is wrong in the first place........if its supposed to represent a "pre-1848" version of the United States, Texas was not part of Mexico OR the United States! Texas had already declared its independence from Mexico on March 2, 1836, then two and a half months later (April 21, 1836) at the Battle of San Jacinto we kicked the Mexican Army's arse and captured the Supreme General Antonio Lopez de Santa Anna and only released him only after he signed a peace treaty which then allowed the formation of the Republic of Texas, our own Country! We didn't join the United States until December 29, 1845. Which may I add that in the annexation of Texas there were the stipulations that the Texas State flag is one of the only flags that can be flown at the same hieght of the united States flag and that we are the only State that can legally still secede from the Union!!!!

Lou Dobbs is a politcal commentator, Absolut Vodka (V&S Group) is not, until now.

"5. cindylu ~ Monday, Apr 07 2008 | 15:29H:

Sammy,
I'm from California, a state which was Alta California as part of Mexico. I do understand these issues, but I don't think it matters if you're from New York, Texas or California."

No comrade it doesn't matter to me because that was not my main point of the post. San Fransico, eh? 'nuff said

"10. mark ~ Tuesday, Apr 08 2008 | 13:17H:

Well...I dont have much problem with the ad except that the map is wrong in the first place........if its supposed to represent a "pre-1848" version of the United States, Texas was not part of Mexico OR the United States! Texas had already declared its independence from Mexico on March 2, 1836,"

Don't try to confuse people with facts