So is the man you’ve been waiting for Latinos? The ad is nearly identical to an English language ad with one exception.

The tag line. In English, it is “The American president Americans have been waiting for.” In Spanish, it is “The president that all of us in the United States had been waiting for.” (”El presidente que todos en Estados Unidos estábamos esperando”).
Throughout Latin America, the term “American” (”americano”) refers to any resident of North, South or Central America. The McCain campaign clearly took note of this subtle but important distinction.

Via / Candidato USA