As a Latina artist, I thought that naming a tequila after legendary Mexicana artista Frida Kahlo was crossing a line. A bus trying to bring attention to women’s issues? A little closer to the spirit of Frida. A skin care line? Not so much. Yet that’s the latest thing to have the tragic artista’s name attached to it.

New York City-based Naturals Skin Care, Inc. today announced the launch of the Frida Kahlo(R) skin care line. The company has also opened their first retail space, “Frida Store”, at 95 E. Page Avenue, Staten Island, New York, to showcase the new line of 100% natural skin care products.
The Frida Kahlo skin care line and retail store are the brainchild of Venezuelan-born aromatherapist, holistic cosmetologist, and Naturals Skin Care CEO, Antonio Sciortino. Last year, Sciortino and partners Carlos Dorado, President of Casablanca Fashion Group, Alberto Perosch, and Antonino Sciortino met with the Kahlo family in Mexico to acquire the rights to the name and likeness of the renowned painter and activist for their skin care line.
‘We feel we have captured the essence and spirit of Frida Kahlo’s work in this line,” said Sciortino, who has been producing premium, natural skin care products since 1992. Last year, the Kahlo family permitted Sciortino to read through the private journal and letters of Frida Kahlo. “Reading her letters was a life changing experience for me. She was very much into aromatherapy herself-mixing and creating her own makeup and lotions,” Sciortino added.

Maybe so, but Frida, through her life and her work , presented herself as an artist, a lover, an activist, a teacher, not a cosmetologist!

Via / The Unapologetic Mexican