VivirLatino

Marketing Sigh : Can We Please Get a New Adjective for Latinos?

11:36 H | Topics: Food - Marketing - Media

Ay I get it already! Latinos are hot. Not just because we have money that marketers and companies want but because damn we're caliente! Like a chile pepper. Like Salsa. Like spicy soda Dr. Pepper.

The Dr Pepper Sabrosura Art Contest entries have been narrowed down to the top 23 semi-finalists. Starting today, online voting at http://www.drpeppersabrosura.com, will determine five finalists and the grand prize winner. That one "spicy" artist will receive almost $10,000 in cash and have the opportunity to display his or her artwork on Dr Pepper packaging and promotional materials. Through the Sabrosura Art Contest, which began in October 2007, Dr Pepper encourages Latinos to express their individuality and their zest for life - characteristics that have been a cornerstone of the Dr Pepper brand for more than 30 years.

Via / CNN Money

Image Via / Red Tape

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