Microsoft strikes out at iTunes for Latino listeners

Mon22Oct2007

Microsoft strikes out at iTunes for Latino listeners

11:50 H | Topics: Marketing - Music - Tech

Anybody out there got a Microsoft Zune (a what?)? That's Bill Gates' answer to an iPod, and the Zune is out to conquer Latino music lovers and challenge the manzanita's iTunes Latino, released at about this time last year. Microsoft is leaning on some Latino celebs to promote the Zune and hopefully lure listeners away from the ubiquitous iPod:

Wisin & Yandel, the reggaeton duo with an uncanny knack for delivering hit singles, will become the first act to get its own customized Zune player, Billboard has learned.

The limited-edition Wisin & Yandel Zune device will hit Wal-Mart stores nationwide October 29, before the release of the duo's new album, "Los Extraterrestres," November 6.

Featuring the new album, videos, exclusive pictures and customized packaging, the MP3 player is but one aspect of a multiplatform Microsoft promotion that targets a new Latin consumer at the same time it promotes a hip Latin act.

Would I switch to a Zune for Wisin and Yandel? Heck no. But then again I'm a die-hard Apple user and my iPod will have to be wrest from my cold fingers with my last breath. But perhaps there are people who don't own an iPod and are still on the fence as to which MP3 player to buy who might be won over. Would you be more attracted to a music player because it's associated with a couple of reggaeton stars? Let us know what you think.

Via / Yahoo! Entertainment