1:41 pm By Jennifer Woodard Maderazo · Entertainment| Tech
22 Oct 2007
EA Games has figured out that Latino is hot, especially in terms of dollars. This is why it’s making one of it’s top games fully translated into Spanish. Madden NFL 08 En Espanol will be available this December , just in time for the Christmas holidays. The game will be for the PlayStation 2 and the Xbox 360 video game systems.
There wil even be a Latino cover boy, Dominicano San Diego Chargers defensive end Luis Castillo. The game features exclusive Spanish language content, including additional music tracks, and Spanish play-by-play and game analysis voice-over.
Castillo is only the second Dominican Republic player to be drafted and start in the NFL. In 2005, he was an All-Rookie Team selection by NFL.com, Pro Football Weekly and the Professional Football Writers of America.
This is all part of a big push to get Latinos watching more futbol americano. Other ways the NFL reaches its Spanish-speaking fans include: NFLatino.com, NFL Monday Night Football on ESPN Deportes, NBC Sunday Night Football in Spanish via SAP, Univision Radio’s 30-game lineup, Telemundo specials surrounding Super Bowl XLII, as well as NFL coverage throughout the season on Telemundo’s weekly sports and entertainment shows.
Madden NFL 08 en Espanol will also feature three exclusive Spanish songs, “Los Que Luchamos” by Kinto Sol, “Blame Me” performed by Molotov and “Relax” by Mana, added to the Madden soundtrack.
We’re all about the EA FIFA games in my house, pero who knows. This could be good.
VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.
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