PepsiCo punked you. That wonderful spring water you’ve been paying a buck fifty for is the same stuff that comes out of your kitchen sink:
A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices. The group has criticized PepsiCo over its blue Aquafina label with a mountain logo as perpetuating the misconception that the water comes from spring sources.
Aquafina is the single biggest bottled water brand, and its bottles are now labeled “P.W.S.” The new labels will spell out “public water source.”
Of course, PepsiCo says they never called it “spring water”, but somehow the image of glacial mountains on the label doesn’t make me think of the centuries-old San Francisco municipal water system.
As for Aquafina’s competitor, Coca Cola’s Dasani, it’s also good old tap water, but they will not be changing the label.
Via / CBS News