Ecuadorian air travelers get an eyefull

Wed27Jun2007

Ecuadorian air travelers get an eyefull

11:35 H | Topics: Ecuador - Latin America - Marketing - Sex - Women

Flights can be tedious, and some of us are thankful for in-flight movies and the solace of our iPods to while away the hours. But passengers on Ecuador's Ícaro Airlines get a bit more than that, as the company has provided a group of scantily clad women who romp about the plane for the entertainment of the passengers. The video below will tell you all you need to know:

It seems objectification is a viable marketing tactic in Ecuador. But I guess this is no worse than the Hooters jet, though no mainstream airline here would dare this. Although Ícaro says it doesn't rule out the possibility of having male models on its flights as well.

Via / 20 Minutos

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