Things are getting more complicated for director Michael Moore. Earlier this week we told you that Moore feared that the U.S. government was out to get his new movie about the American health care system, Sicko, in an apparent attempt to stop the movie from being seen. Well, neither the government’s nor Moore’s own efforts seem to have worked, as the movie is already beeing shared on peer-to-peer internet sites, reports AdAge today:

If the breach is as wide as it appears — and this reporter downloaded a copy and watched it late Thursday night with ease — Moore, and his distributor, The Weinstein Company, have a every film maker’s worst marketing nightmare on their hands — how to persuade people to go to the theater to see a show that’s available free on the Internet. (Officials at the Weinstein Company were unavailable for comment late Thursday evening.)

Sicko is slated to open in the U.S. on June 29th, and was expected to pull in a lot of moviegoers for its premiere. What remains to be seen is whether the appearance of this pirated copy will impact ticket sales.

In a related story, Sicko marketers and nurses’ associations have banded together and plan to have nurses at every theatre for the premiere as a way to engage audiences in the ongoing conversation about health care in the U.S.

Via / AdAge