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Disney Goes Latino : Stereotype Style

12:30 pm By Jennifer Woodard Maderazo · Marketing|Movies

14 Jun 2007

DISNEY-STUDIOS-MICKEY.jpgWhat do you get when an animated chihuahua gets lost on vacation and meets animated Latinos who try to help her? The latest animated stereotype-fest from Walt Disney. The film, South of the Border, features the voice talents of notable Latinos like Salma Hayek, Andy Garcia, George Lopez, Cheech Marin, Piolin, Paul Rodriguez, Placido Domingo, and Edward James Olmos.

Looks like Disney is trying to cash in on Latino dollars and Latino children. I guess they figure with all the white princesses, one “Middle Eastern” princess, an Asian warrior, and Pocahontas, they need to give the Latinos something too, a dog (voiced by Drew Barrymore).

Via / Latin Gossip

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5 Responses to Disney Goes Latino : Stereotype Style

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Peruanista

June 22nd, 2007 at 7:21 pm

That is exactly how I feel everytime someone calls me Hispanic or Latino. We come from southern countries where there are so many racial and cultural diversity, that is totally unfair to put all of us together just because we share one of the hundreds of languages we speak. Stereotyping us is the easy way to control us. If you from there, you better start cooking this kind of food and dancing this kind of music. Otherwise you don’t exist in the US?

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Anika

September 28th, 2007 at 3:35 am

I love disney so….

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Mario

September 28th, 2007 at 2:36 pm

Has anyone actually seen “South of the Border”?

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Michael Sullivan

November 28th, 2008 at 2:49 am

So, if Disney is ‘racist,’ then by your logic so are Salma Hayek, Andy Garcia, George Lopez, Cheech Marin, Piolin, Paul Rodriguez, Placido Domingo, and Edward James Olmos.
Why not go after them, so long as you’re content to paint with a very broad brush?

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Maegan la Mala

November 28th, 2008 at 8:12 am

Well comparing a multi-billion dollar multi-national corporation’s power to the power of individual players within that company just doesn’t make sense. Power is a big part of the racism equation if you will. So let me start with that finer brush if you will.

Are you content starting with that point?

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