VivirLatino

Knockoff cerveza: That Corona may not be a Corona

18:50 H | Topics: Marketing - Mexico - World

Ask for a Corona beer in Spain, and you'll get a weird look. They call Corona "Coronita". But ask for a Corona in Beijing, and you might get a...Cerono? Blogger Laura Martinez writes:

...it turns out the Chinese are producing -and exporting- Cerono beer, which looks and feels exactly [image after the jump] like Grupo Modelo’s Corona beer. (Of course, the real one is quite tasteless but that’s not the point here).

Mexican anti-piracy authorities are fuming over Beijing-based Beijing Cerono Trade Limited Company, which last year sold more than one million cases of Cerono worldwide.

The problem does not stop there. The Chinese apparently have also come up with their own brand of “tequila” called Platinum Tequila Infusión, which is also being exported to the United States with the label “Made in Mexico.”

First, the news that Mexican Coke might not be Mexican Coke, and now Coronas that aren't really Coronas. Is nothing sacred anymore?

The funniest thing to me about the fake bottle (which is, in my opinion, very well done) is that they've replaced the familiar words "La Cerveza más fina" with the rather insipid "A superior quality Mexico brand".

Fact is, if someone put a Cerono in my hand at bar I probably wouldn't know the difference. El colmo de los colmos will be when we start seeing Ceronos sold in Mexico. And believe me, it will happen.

Via / Mi Blog es tu Blog

Image via b3co.com

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