Late last month Jen wrote about a racist radio show in New Jersey that called for listeners to report and round up undocumented immigrants. New Jersey Assemblyman Wilfredo Caraballo wanted to put his money where his mouth was in terms of protesting the radio show and trying to bring it down. The way to do this? By targeting advertisers with threats of boycotts. Just as many advertisers pulled their dollars from Don Imus’s show following his statements regarding the women’s basketball team at Rutgers University, advertisers are doing the same with “Jersey Guys” of Millennium Radio. Major names have pulled their ads, including AT&T, CVS Pharmacy, Verizon, Hyundai, Volvo, Fox TV Station, Sleepy’s, PNC Bank, Nissan Parts and Services,and most recently Dunkin Donuts.

Dunkin Donuts retracted its ads from the WKXW 101.5 FM radio show following threats of boycotts in both New Jersey and New York led by Caraballo. The show has created a goal of reporting no less than 300 undocumented immigrants by May 5th, Cinco de Mayo. While the radio station itself has backed off supporting the show’s campaign by removing an announcement of Operation Rat-a-Rat/La Cucha Gotcha from its official website, the show itself hasn’t taken back the campaign or apologized.

Via / El Diario-La Prensa