VivirLatino

Speaking Spanish can Equal Mucho Dinero

14:49 H | Topics: Bilingualism - Language - Marketing

We all know that Shakira has made money off of singing in English but more and more companies around the globe including the U.S. are realizing that Spanish is where its at. Spanish is being pushed as a language important in the world of finance for example. Maybe that's why according to an Univision.com article, around 60% of students opt to study Castellano.

El economista jefe del Banco Bilbao Vizcaya Argentaria (BBVA) en Colombia, José Luis Escrivá, reconoce que "el idioma de los economistas es el inglés" pero precisa que en Estados Unidos, el cuarto país con más hispanohablantes (14.2 por ciento de la población), al menos unos 42 millones de personas se expresan en castellano.el papel del español en las finanzas es cada vez más activo debido a que España ocupa el octavo lugar entre las economías del mundo, factor que incide positivamente en la difusión del idioma", analiza el director de la Academia Dominicana de la Lengua, Bruno Rosari.

Of course one also must factor in, like it or not, the number of Spanish dominant Latinos here in the United States and where there are people there is money to take from them and what better way to do it than in their native language. Online, for example, Spanish is the third most used language, after English and French.

Having worked in the investment banking world a few years back I can tell you from experience that the number of Spanish speaking personnel falls far behind the needs of companies for numerous reasons- so bilingual Latinos- get your hustle on. As more and more U.S. based companies seek to do business in Latin America and with Latinos there and here, they are gonna need us.

Via / Univision.com

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