The Bolivian constitution is being rewritten and that could impact business world wide. How? One of the provisions being pushed by the constitutional committee would ban foreign companies from using the name of their sacred coca plant.

Margarita Teran, head of the Coca Committee, told daily newspaper La Razon she was dismayed that Coca-Cola can sell soft drinks worldwide without restrictions while Bolivia is barred from exporting products made with coca.

Such a law is not unheard of. It’s what keeps sparking wine from being called champagne, for example. What’s different here is that coca is placed in the same catagory as opium and cannabis by the U.N. and that prevents its legal export, even when it’s not in cocaine. President Evo Morales is trying to change that by pushing coca leaf products. The U.S. ain’t having it though even though currently the U.S. is the number one market for coca’s most well known use, as an illegal drug.

Via / MSNBC