Evangelism surrounds me. First my mom and Jen, tell me about the Rican (yes one of my people) who claims to be Jesus and the Anti-Christ and then on my subway ride this morning Yankee Mariano Rivera told me that the Bible was his guide and that it should be mine too.

Rivera will be the face of a subway advertising campaign running March 3rd to April 1st that encourages Latinos across New York City and the Tri-state area to read the Bible and experience its life changing message. Rivera will promote the central theme of the campaign – “La Biblia Es Mi Guía…Leela!” (The Bible is My Guide…Read it!).

This is part of a larger campaign outreaching to the Latino community that we wrote about last September. But can Mariano or De Jesus appear in a cake pan? That’s what I wanna know. Then maybe I’ll believe.

Via / PR Newswire,