This day after Valentine’s Day, many of us may be indulging in chocolate sweetness given to us by our sweetie. 1,500 employees of Hershey Co. are likely cursing the confection since today the company announced that their jobs will be cut. In addition to the cuts, The largest U.S. chocolate maker also said it was planning to build a manufacturing plant in Monterrey, Mexico and outsource some jobs to that plant.

The moves come as the company looks to free up more money to spend on marketing as it tries to regain lost market share from archrival Mars Inc. The overhaul is expected to reduce annual costs by $170 million to $190 million by 2010, it said.

The new Mexican plant is expected to be up and running by the fall of this year and is expected to handle about 10 percent of the company’s overall production in three years. It wasn’t revealed how many employees the Mexican plant would hire no how much the workers would be payed.

Via / Univision y The National Post

Image Via / Fine Living