While listening to a local radio station here in Miami, I noticed that they are constantly repeating the fact that they have placed in the top position on the radio chart yet again. Not being an expert in the radio industry, I decided to look up that claim and headed directly to Arbitron, the official stations rating format used to determine which stations are hot and which are not.

In Miami, the top spot belongs to AMOR 107.5, a Spanish-language radio station. It beat out every ‘mainstream’ radio station in the market. I received my confirmation about the Miami area, but got to thinking about the other parts of the United States that are heavily populated by the Latino community.

Lo and behold, my discoveries led me to statistics that prove that Latin stations La Mega 97.9 and AMOR 93.1 hold the number two and three spots, respectively, in the New York market. In Los Angeles, there is a similar trend occurring with the number one position going to KLOVE 107.5 and the number three position belonging to La Nueva 101.9.

Obviously, Spanish music and talk radio has become a prominent entity in the radio industry and insiders say that it is the genre that will continue to see the most growth over the next few years. Advertisers everywhere are salivating with these numbers and going after the Latino stations, while many mainstream stations are struggling to stay afloat.