Super Bowl XLI is on its way, and as we all know the game this year will be between the Chicago Bears and the Indianapolis Colts. Taking full advantage that the event is taking place at Dolphin Stadium in Miami, the NFL wants Latinos to start shifting from being ‘futbol’ fans to becoming ‘football’ fans.

NFL players will have to play nice during a touch football game scheduled between the football pros and the Telemundo pros. Novela actors and TV personalities will be pitted against the 300 pound tackling brutes of the NFL, all in the name of niche marketing.

There is a concert scheduled two days leading up to the main event, but don’t expect Jessica Simpson, Kelly Clarkson, or any other melanin-challenged celebrity to perform. This year, none other than Don Omar, Aventura, and Ivy Queen will be showcasing their talent and, the NFL hopes, hypnotizing Latinos to tune in next football season.

Even Coors Light, the official beer of the game, will have its slogan in both English and Spanish with “One game. One dream” and “Un Juego. Un Sueño” plastered everywhere.

Who knows if the ‘ene efe ele’ will take off among the Latino community? It’s funny that while some people want to get rid of Latinos in this country, others are shelling out big bucks to win over their loyalty.