MySpace Mexico to become a reality

Thu25Jan2007

MySpace Mexico to become a reality

11:31 H | Topics: Internet - Marketing - Mexico

Since the meteoric rise of MySpace.com, many have speculated on whether the company would take advantage of the enormous potential in Latin American markets, where there are users just dying to take part in the site but feel isolated because it isn't available in their language of choice (let's be honest, the interface is terrible even if you do speak English). Never the one to miss a chance at earning some millions, NewsCorp's Fox Interactive is making moves to launch the Mexican version of MySpace:

Word of "MySpace Mexico" began to spread on Tuesday when information about the site leaked to entertainment news site Billboard.com.

Travis Katz, head of international media for News Corp.'s Fox Interactive Media, of which MySpace is a subsidiary, on Wednesday confirmed the development of the site to CNET News.com. According to Katz, the site has been "soft-launched," meaning that a preliminary version is live but that MySpace doesn't inform anyone of it and does not direct any traffic there.

According to ZDNet, the original MySpace already has 1 million Mexican users, and that these users will be phased into MySpace Mexico once the site begins beta testing. MySpace is also currently running beta sites in Germany, Italy, Spain and Japan.

Via / ZDNet

Image via markuz's Flickr page via Global Voices

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Jennifer

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Feedback (2) » Share your opinion

1. Mincho ~ Thursday, Jan 25 2007 | 16:00H:

There are other companies like myspace that have made inroads in Latin America. In Brazil, Orkut, is huge. This spinoff of Google has some Portuguese language options, but is largely English based. Even in the favelas (slums), internet cafes are opening, often with pirated internet, and users are flocking to Orkut and MSN messenger. Its interesting that these users with no prior computer education learn computer literacy mainly to use these kinds of services.

2. monica ~ Friday, Jan 26 2007 | 13:22H:

my friend already calls myspace "espacio mio"...it not grammatically correct but rolls off the tongue easily enough. i wonder, if he trademarked it, could he make money off it? :-)

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