VivirLatino

The commercial use of Cuban revolutionary Ernesto “Che” Guevara’s image is nothing new, but a CD case bearing his image has sparked controversy and retailer Target has pulled the item:

Target had touted a music disc carrying case for Che admirers emblazoned with the Argentine-born guerrilla’s iconic 1960 portrait by Alberto Diaz, or “Korda.” A set of small earphones was superimposed on the image, suggesting he was tuned in to an iPod or other music player.

“It is never our intent to offend any of our guests through the merchandise we carry,” Target said in a statement. “We have made the decision to remove this item from our shelves and we sincerely apologize for any discomfort this situation may have caused our guests.”

Whatever you think of Che, it was irresponsible for Target not to consider the possible implications of this beforehand. To me it shows a lack of understanding and a lazy lack of research about basic Latin American history, and mainly just an attempt to be uber trendy without considering the meaning of the image.

Read more…