Archive for December 5th, 2006
AOL targeting growing Latino market online
7:30 pm By Jennifer Woodard Maderazo · Internet|Marketing · 3 Comments
5 Dec 2006
I’ve often questioned why there isn’t a more decent offering online for Latinos. In fact, when VL was created, it was partly born of that question. I’ve asked time and time again why — in spite of compelling data that shows that Latinos are online en masse — online businesses don’t make more of an effort to extend their tailor their services to the Latino market.
This may end up being a blip on the screen given AOL’s decline in popularity, but the company has just re-launched AOL Latino:
AOL has opened its Spanish language services to the general public through the launch of the new AOL Latino, complete with search (powered by Google), antivirus, antispam, email, instant messaging, blogs, photo sharing (AOL Latino Fotos) and calendars.The site offers more than twenty areas of Spanish and bilingual content and will cover original news articles from Spanish language news sources like EFE, Nomex, and the Associated Press, plus music from artists like Daddy Yankee, Ricky Martin and RBD in the “Sessiones @ AOL” section, and updates about the latest Hispanic Hollywood celebrities like America Ferrera, Sofia Vergara and George Lopez. The site also features a community area called Tu Gente complete with blogs, message boards, and chat.
Who will use AOL Latino? I’m not sure, since I don’t know anyone who uses AOL non-Latino. What it all comes down to is offering great content that they can’t find anywhere else, which will keep them coming back for more.
One company that’s doing it incredibly well isn’t a portal at all: Apple’s iTunes Latino has impressed me. I love Apple products, but I predicted that they would slap “Latino” on iTunes, translate it and voilá. Apple went above and beyond; they’ve researched the various Latino music genres, history, etc. and created playlists that I would buy without even listening to: an essential history of Argentine rock, for example. Upon closer inspection, they got it right. They did their homework. They’ve also done a great job in getting hot Latino celebs on board to share their personal playlists, including Julieta Venegas and Ozomatli.
If AOL can give Latino consumers half the quality that Apple does in the online music sector, they’ll be just fine.
Via / Adotas
Brazil makes models prove they aren’t anorexic
11:52 am By Jennifer Woodard Maderazo · Brazil|Fashion|Health · Comments Off
5 Dec 2006
In line with Spain‘s decision earlier this year to ban “skinny” models from their famed Pasarela Cibeles fashion week, Brazil has decided to make sure no models that are hired in that country suffer from eating disorders such as anorexia. The decision seems to be a reaction to the tragic death of a Brazilian model in November, a victim of anorexia:
Brazilian modeling agencies announced last Friday that they will demand to see a medical certificate before hiring women who dream of being models, after the death of two models because of complications related to anorexia.Representatives of the largest modeling agencies in the country met in Sao Paulo to decide uppon new hiring rules to avoid that the repercussions caused by the model, Ana Carolina Reston Marcan, 21 años, damage the industry’s image.
The reasoning sounds a bit selfish, but the result — women not starving themselves — will be worth it.
The agencies are requesting that all models take a blood test to prove that they are in good health, and no model can be any smaller than a size 38 (about size 4).
Via / 20 Minutos
Immigrants not the Only Thing Crossing U.S. – Mexico Border
10:54 am By Jennifer Woodard Maderazo · mexico · Comments Off
5 Dec 2006
The latest war brewing at the U.S. – Mexico border isn’t about undocumented immigrants, it’s about water.
Bush administration lawyers are urging a federal appeals court to allow a section of a canal separating California and Mexico to be lined with cement to stop millions of gallons of water from seeping south of the border each year.
The water in question is seeping through the All-American Canal that delivers Colorado River water to crop land on both sides of the border. Under a 1944 U.S. treaty, Mexico is entitled to 489 billion gallons of Colorado River water, but not a drop more.
Have you noticed that whenever 91 year old former Chilean dictator Augusto Pinochet is brought to court or forced to admit the atrocities he oversaw during his 17 year rule he gets deadly ill?
Pinochet,was rushed to the hospital early Sunday, a week after he took “full political responsibility” for the actions of his government, which carried out thousands of political killings, widespread torture and illegal detentions. He was conscious and talking Monday after emergency surgery to clear a clogged artery that caused a heart attack, one of his doctors said.
Hola!
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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