VivirLatino

The Latin Grammy Awards Finally Hit the Big Apple with Big Sponsors

07:55 H | Topics: Events - Music - New York City

The area around Madison Square Garden was abuzz more than usual yesterday morning. Walking down 33rd Street at around 9 am, it became obvious that the 7th Annual Latin Grammy Awards had finally hit New York City. Stage crews with huge trailers were setting up. Security was tight and eyed everyone walking down the street making sure no one tried to sneak inside the event, after all this is the first time the awards honoring Latino telent is being held in the Big Apple. And since the Big Apple is home to yours truely, I have to be there and I don't have to sneak in. Yesterday, la Mala officially picked up her press credentials (I'll spare you the horrible picture on it ....for now) allowing me, and by default, you readers, access to one of the hottest Spanish language accented events.

As la Mala was getting her not so flattering picture taken, The Latin Recording Academy, in conjunction with NYC Big Events announced the corporate sponsors of thhis round of the Latin Grammy Awards. They include Heineken, Clinique, Delta, Washington Mutual, Verizon Communications, Verizon Wireless, Wal-Mart, Pepsi, Bally Total Fitness, McDonald's®, Univision Online and Univision Radio. The stars(and have I mentioned that I will be there too)will arrive onto the "Heineken Green Carpet". There are about a million other corporate tie ins that I won't bore you with for now but suffice it to say that the event is not just abot music but about major moola.

Via / Grammy.com

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