VivirLatino

Have You Read Your Biblia Today?

12:22 H | Topics: Marketing - Religion

I didn't realize there was a shortage of Bible reading Latinos but apparently it must be because according to a press release in my inbox today Word Records (a Warner Bros./Curb co.) group Salvador is partnering with the American Bible Society on its “La Biblia Es Mi Guía” (“The Bible Is My Guide”)
national advocacy campaign designed to promote Bible reading among
Hispanics.

“La Biblia Es Mi Guía” is a national Bible advocacy campaign focused on reaching Latinos in strategic cities (New York, Miami, and Los Angeles) by partnering with prominent Latino figures to disseminate the Bible language. The campaign promotes additional outreach through popular internet sites like MySpace.com. Additionally, the American Bible Society
will use its Bless a Bodega campaign to distribute free bible reading
materials to neighborhood businesses in each of these key cities.

Wow bless the bodega? And just in time for Hispanic/Latino Heritage month. Reminds me of those Universal Church commercials that are always inviting me to get my pedacito of the papel milagroso.

Via / Hispanic PR Wire

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