While the digital divide between Latinos and whites may be growing, online Latino themed magazines are growing fast, among them Latina and People en Espanol.

Latina Media Ventures, publisher of English-language women’s monthly Latina, relaunched Latina.com in March 2006 and predicts that the site’s online advertising, estimated at $150,000 in 2005, will grow to close to $1 million this year.

This growth is explained by some by the fact that there are not as many Latino themed sites on the net as general sites.

I’m no believer in trickle down economics but I wonder if these numbers and $$$ will trickle down to VL or if it’s matter of fluffy, non-controversial topics interesting more people and attracting more $$$?

Via / Advertising Age