For all those who still doubt whether the Latino market in the U.S. is lucrative, I point you to this piece of news. Univision, the leading Spanish language in the United States is preparing to be purchased by a group of investors at a whopping 12.3 billion dollars.

Univision Communications Inc.’s board has agreed to sell the nation’s largest Spanish-language broadcaster for $12.3 billion in cash to a consortium of investors, the parties involved in the sale announced early Tuesday.

The figure agreed upon late Monday equals $36.25 a share, according to a news release on the sale. That’s a 13 percent premium to Univision’s closing stock price on Monday. The group of investors will also assume about $1.4 billion in debt.

The investors have won out after a struggle for the property with Mexico’s TV giant Televisa.

The group said of the newly acquired media property:

“Univision is truly a one-of-a-kind property,” the acquiring group said in a joint statement. “It is an outstanding media brand with exceptional positions in the fastest-growing markets in the country, world-class assets, strong management, popular programming and unmatched ratings.”

Via / Yahoo! Entertainment