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Archive for May 31st, 2006

Adios, Juan Valdez

1:57 pm By Jennifer Woodard Maderazo · Celebrities| Colombia| Marketing · 2 Comments

31 May 2006

juan_valdez6.gifThe coffee icon and fictional character, Juan Valdez, symbol of the Colombian coffee industry in the U.S. for decades, is hanging up his hat. Probably a good thing, considering a whole generation of us grew up with this stereotypical image of Latino campesinos.

Juan Valdez is retiring. Long live Juan Valdez! The ambassador to the world for Colombian coffee, Carlos Sanchez, is hanging up his trademark poncho after four decades of playing the role of “Juan Valdez.”

I spoke too soon. Juan Valdez, the character, isn’t retiring — just the actor. Let’s hope the new one is a bit updated:

Now the national federation of Colombian coffee producers, owners of the Juan Valdez trademark, is searching for a man to inherit that poncho.

Sanchez and his trusty mule Conchita have promoted Colombian coffee since 1969 with a leather bag, bushy mustache and straw hat typical of rural Colombia. That Juan Valdez trademark has become one of the world’s most recognizable, and the fictional figure has become one of the most famous Colombians of all time.

Via / Yahoo! Entertainment News

Photo via TVAcres.com

nuestro%20himno.jpgRemember Nuestro Himno? Of course you do. People were so riled up about the Spanish language version of the U.S. National Anthem that our site was flooded. Well it’s back! Yesterday Tony Sunshine and members of Reggaeton Ninos performed the song live for the first time at Ellis Island. A video to accompany the song, which was actually translated many years ago, was also unveiled yesterday.

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Hola!

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