6:49 pm By Jennifer Woodard Maderazo · Marketing|mexico|Religion · 9 Comments
23 May 2006
File this under: tacky marketing ploys. I’m usually not shocked by the sketchy marketing tactics that some companies use to promote their products to the Latino market. After all, I am in the business, so I’ve seen my share of lame campaigns, promotions, slogans, etc. But when I read about the Mexican Catholic Church getting kickbacks from a calling card company for use of the image of the Virgen de Guadalupe…I wanted to be amused but I just felt…ick.
The Catholic Church in Mexico is set to receive a cash bonanza from a U.S. company planning to sell prepaid phone cards with a printed image of the Virgin of Guadalupe, Mexico’s most revered religious symbol.“We are not selling blessings, we are promoting benefactors,” said Mexican Monsignor Diego Monroy Ponce, whose recorded voice will bless customers when they use the $3 and $5 cards to place long-distance or cell-phone calls.
Talk about cheapening one’s supposedly deeply held beliefs. I’m no Catholic, but this makes me sick.
10:47 am By Maegan La Mala · Bilingualism|Controversia|language · Comments Off
23 May 2006
Talk about a flip-flopper, well at least when it serves him. According to an article posted on AlterNet today, President Bush has gone back and forth on the English only issue, not surprisingly, how he leans depends on what result he’s looking for.
In September 1999, then Texas Governor George Bush told an audience during the New Hampshire presidential primary, “English-only would mean to people ‘me, not you’.”
Now that Bush is facing sliding approval ratings and criticism from fellow Republicans on his postion on immigration, he’s all about English.
Are you looking to move into a new company or maybe you just want to know where your current company stands in terms of Latinos in the higher ranks. Yesterday Diversity Inc. released its Top 10 Companies for Latinos. The rankings were based on CEO commitment commitment to hire, retain and promote top Latino talent. According to the website:
The boards of directors at the Top 10 for Latinos are on average 6.9 percent Latino, compared with 5 percent for the Top 50 and less than 2 percent nationally (Hispanic Association on Corporate Responsibility).
So what companies made the Top 10? The companies include telecommunications companies like Cingular Wireless, AT&T, and Verizon Communications/Wireless as well as top banks/financial institutions like HSBC, JP Morgan Chase, and Citigroup.
Via / DiversityInc.
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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