VivirLatino

The little wine industry that could

19:19 H | Topics: Argentina - Food - Marketing

You already vivir Latino, why not drink Latino?

Have you ever had Argentine wine? It's consistently good and best of all, very affordable. I'm not ashamed to say that I had a $5 bottle of excellent vino argentino the other night.

Argentina wants more foreigners to come to know and love its wines, and is working on ways to make that happen. One way is to kick it up a notch, and make what will be considered world class wine:

''We've already shown the world that Argentina is capable of producing pleasing wines at a reasonable price,'' said Bressia. ``Now Argentina must consolidate its position as a maker of wines of great prestige . . . we can make the highest-quality wines.''

Increasing the presence of Latin American brands in the United States is something I get excited about. Small companies in countries like Argentina actually making an impact on a competitive American industry such as wine is great both for the consumer in that it opens him or her up to the diversity of another culture's way of doing things, and great for the economy of the exporting country.

Here's to Argentine wine busting down the doors in the U.S. Salud!

Via / Miami Herald

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