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Mexico Needs PR

13:45 H | Topics: Mexico - Politics - PR

Mexico's looking to shine up its image in the eyes of the U.S. and it's going to do it through the age-old craft of Public Relations:

Fed up with the drumbeat of news stories about drug wars, police corruption, border mayhem and illegal immigration, the government of Mexico has followed a time-honored course for anyone seeking an image makeover: It's hired a PR firm.

Rob Allyn, a prominent Dallas public-relations craftsman who helped shape Mexican President Vicente Fox's stunning election victory in 2000, now shoulders the burden of pushing aside a largely negative U.S. perception of Mexico as a land of drug lords and economic hardship.

Allyn's (a "Republican strategist") aim is "to strengthen U.S.-Mexican relations at a time when President Bush is pressuring Congress to enact a guest worker program for foreign workers, a top priority of the Fox administration."

Anti-immigrant groups aren't happy and have protested outside Allyn's office. LULAC isn't happy because, said their Executive Director, "They should give Latinos a good shot at filling those positions." The one-year contract will cost the Mexican government over $700,000.

Via / MercuryNews.com

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