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Home > 2006 > January > Monday, January 30 2006 > Will mainstream America embrace novelas?

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Mon30Jan2006

Will mainstream America embrace novelas?

12:52 H | Topics: Culture - Entertainment - Marketing - TV

d_NP.jpgIt depends on how "authentic" they are. Will they be as melodramatic as Spanish-language novelas? Will they follow the typical cliché plotlines -- repeated time after time for decades -- the ones we love so much?

If they do, I think they'll be a flop with a mainstream audience. TV executives are also pondering these questions as they move into the telenovela realm. Call it "reverse TV crossover" if you will:

"They will be adapted for American sensibilities, perhaps with fewer "heaving bosoms," she said.

"I'm part Latin, so everything in the Latin culture is -- there's a lot of hyperbole and there's a lot of melodrama," Tassler said. "I think we're going to modify it for our audiences."

Take away the heaving bosoms and you've lost half the appeal.

Via / Washington Post

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